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Why we do this.

Why we do this.

Aug 11, 2025

Brendan Sheehan

There are moments in life that remind you why you started. Why you grind. Why you lead. Being recognized as a 2024 Outstanding Ambassador by the We Defy Foundation is one of those moments and I couldn’t be more proud.

This isn’t just a title. It’s a reflection of shared purpose, relentless commitment, and the warrior spirit that drives everything we do at Warrior Athletix.

When We Defy presented me with their 2024 Ambassador Challenge Coin, it wasn’t just a token—it was a symbol of trust, impact, and brotherhood. For those who know, a challenge coin isn’t handed out lightly. It’s earned through action, through showing up, through living the mission.

Holding that coin in my hand reminded me: this isn’t about recognition, it’s about the warriors We Defy stands for. It’s about honoring their fight, their resilience, and the community that lifts them up.

The We Defy Foundation empowers combat veterans coping with military-connected disabilities through Brazilian Jiu-Jitsu. It’s not just about training—it’s about transformation.

  • Mental resilience: Jiu-Jitsu offers structure, discipline, and a way to channel trauma into growth.

  • Physical empowerment: Movement, strength, and skill-building help warriors reclaim control over their bodies.

  • Community connection: Veterans train alongside others who understand the fight on and off the mats.

We Defy doesn’t just support veterans. It equips them to thrive.

Being a We Defy ambassador means standing shoulder to shoulder with warriors who refuse to quit. It means showing up with authenticity, grit, and gear that reflects their strength.

If you’re a veteran navigating the next chapter know this: you’re not alone. There’s a tribe behind you. There’s a mat waiting. There’s a mission worth fighting for.

Even though we might not be formally linked, We Defy Foundation reflects the values we live by. Their mission echoes ours: honor the warrior, empower the fight, and build something that lasts.